Author Archives: Rui Ludovino

When you are at work, do you get frustrated because things don’t seem to be happening the way they’re supposed to be? You see people milling around but nothing gets accomplished. And in the daily hustle and bustle, do you feel that your goals remain just that – goals. Then maybe its time for you to stand up and do something about it if you want things to change. Continue reading →

If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income. Continue reading →

PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page. Continue reading →

Do you want to make money through the Internet but you don’t have enough experience or capital to start your own online business? You don’t have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing. Continue reading →

If you have a site on-line for quite a while and it is generating a good number of visitors every day and you’re thinking whether or not to add AdSense advertising on it to make it generate some form of income. This is a scenario of the pros and cons of Adsense. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. But there are negative aspects about it too to think about. Continue reading →

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted of advertising in the internet . According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008. It creates listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase. Continue reading →

There are many ideas springing up concerning what AdSense will look like in the future and how the system will be different from now. Continue reading →

Search engine optimization (SEO) is the hottest way to drive traffic to your website. Maximizing the benefits of a well-SEO’ed website will give you lots of earnings as a marketer. However, SEO-ing your site might cost you thousands of dollars if you don’t know what you are doing. Continue reading →

In today’s highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website. Continue reading →